Zespa Helps To Promote Chinese Fashion Globally
10/11/2013
Zespa Media has recently joined hands with Beijing Original Design Promotion Association (BODPA) to play a part in their “Presenting Chinese Fashion Brands to the World” initiative, responsible for the marketing management, coordination and implementation process.
Responding to Beijing Chaoyang District’s call to promote the region’s image to the world, this initiative is to build a showcase platform for international fashion exchange and promotion. It not only seeks to introduce Chinese fashion and brands to the world, but also creates an unprecedented opportunity for international design industry peers to come together.
Yabaolu, once a quiet Beijing neighbourhood but now a busy international fashion trading hub, is heavily featured in this initiative and is where the promotional video will be shot.
For more information on Yabaolu, please refer to the CNN news piece below:
