JeanDong

Jean Dong

Founder & Chairman
 

Jean leads all major strategic, commercial and creative planning and development across Zespa Media group of companies in the UK and China.

Before establishing Zespa Media, Jean held senior positions and consultant roles for organisations in UK and China’s public and private sectors spanning from education & media, finance & business, to PR & marketing and corporate strategy, including working as China Consultant, Producer and Presenter for BBC World Service for over 10 years.

She is a well-respected figure in international media and business world with deep and extensive experience and networks.

Oli Rayner

Oli Rayner

Director
Zespa Media UK

Oli has over twenty years’ experience in investment banking and private equity with a focus on media, entertainment and technology.

He specialises in corporate and strategic development and corporate finance for growth companies.

LishaYan

Lisha Yan

General Manager
Zespa Media UK

Lisha Yan joined Zespa Media UK since inception. Based in London, she is in charge of the company's international operations including working with all key clients and implementing the company's international strategies and projects.

Mark Lin

Mark Lin

Researcher
Zespa Media UK

Based in London, Mark is responsible for project-related research and facilitating the implementation of Zespa’s projects.

He has extensive knowledge of the media industry and is experienced in trans-cultural communications. Prior to joining Zespa, Mark has worked for China’s state-run Xinhua News Agency.

HuanhuanXia

Huanhuan Xia

CEO
Zespa Media China

Huanhuan heads up Zespa Media China. She is an award-winning producer and director with over 10 years’ experience.

She provides strategic leadership and oversees all productions in China. Prior to joining Zespa Media China, Huanhuan worked as Producer for CCTV, the state broadcaster of China.

EvaYing

Eva Ying

CEO
Zespa Communications

Eva is an expert in bringing International TV formats into China and has a deep understanding of the local media industry.

Working with top-level executives at national TV stations in China such as CCTV, Hunan TV and Shenzhen TV, Eva has well-established relationships across the industry.

Jacky Bai

Jacky Bai

Commercial Director
Zespa Media China

Jacky is the Commercial Director of Zespa Media China taking charge of the company’s business operations and financial management.

Jacky is an experienced producer and director who has worked on various Chinese movies and TV shows. Prior to joining Zespa Media, Jacky worked for the state broadcaster CCTV as well as Phoenix Television.

Shen Li

Shen Li

Head of Entertainment
Zespa Media China

Shen heads up the Entertainment sector of Zespa Media China. He is a senior producer who specialises in content planning and production and has worked on numerous successful TV shows for Chinese provincial satellite TV channels.

Prior to joining Zespa Media, Shen served as Vice President of Hebao Entertainment Group and Deputy Director of Publicity at Paul Edward.

Lijie Ma

Lijie Ma

PR & Marketing Director
Zespa Media China

Lijie heads up the PR & Marketing sector of Zespa Media China. She has a Doctorate in Marketing & Advertising from Communication University of China.

Her previous posts include Manager of Sohu Video Commercial Division and Head of Media & Marketing at Inly Media.

Jialin Sun

Jialin Sun

Head of Scripted Content
Zespa Media China

Jialin Sun is a leading scriptwriter in China and heads up the Scripted sector under Zespa Media China. Her division is responsible for producing scripts for Zespa’s major scripted works.

Jialin is also an experienced producer who has worked on many successful TV drama series for Chinese broadcasters.

Jie Che

Jie Che

Head of Children Programming
Director, Editor

Jie heads up the Children content sector, responsible for children programme production, operations and commercialisation.

Jie is an award-winning producer and director with over 10 years’ experience working for Beijing TV International Youth Channel. She also has extensive experience in marketing and brand promotions.