From Import to Export: Zespa Signs First Original Chinese TV Format for Global Distribution
30/06/2017
Zespa Media has signed its first Chinese format distribution with the Chinese State broadcaster China Central Television (CCTV), to distribute globally its original non-scripted television format Families That Laugh Together.
The 90-minute show features ordinary family members coming to the stage to perform comical sketches based on their real-life stories. Aired on China’s biggest national TV channel, CCTV-1, the show premiered at 8pm on Sunday 15th January, 2017, and quickly became a national hit. Aired on primetime weekly, the show attracted 40 million viewers each week and has accumulated a total audience of 500 million on TV and VOD.
Zespa is uniquely positioned to tap into the original creativity and energy in the Chinese media industry, package it for international markets and bring it to global audiences. With a vast pool of creative talent, an increasingly global perspective and hundreds of national channels as a testing ground, China is emerging as a new incubator for original TV format ideas and innovative 360° commercial models.
