Zespa Co-Launches 2015 China-UK Media Industries Exchange Events Series

28/01/2015

Zespa has teamed up with the Communication University of China (CUC) to organise and host the China-UK Media Industries Exchange Events Series this year, which started with the successful official launch ceremony held in Beijing on 24th January 2015. It was followed by the 1st China-UK TV Masterclass on 25th January 2015.

The Chancellor of CUC, the Counsellor from the British Council in China and top TV executives and producers from all major broadcasters in China attended the launch. This initiative will kick-start a year-long series of exchange events to foster mutual learning and collaboration between China and UK media industries, primarily focusing on international TV content through exclusive TV masterclasses, co-development and co-production opportunities between TV professionals and organisations in both countries. With 2015 being the UK–China “Year of Cultural Exchange”, this initiative dedicates itself to establishing and building closer partnerships and collaborations in the creative industries and talent exchange between both countries.

Renowned UK TV expert Robert Thirkell was the first Masterclass speaker. Having worked on various BAFTA winning and internationally acclaimed programmes such as Troubleshooter, Jamie’s School Dinners and The Boy Whose Skin Fell Off, he is often the person broadcasters and production companies turn to for advice and help on how to create (or rescue) their TV programmes. In the masterclass, he delivered his hugely popular C.O.N.F.L.I.C.T. talk that was well received by all the participants. Thirkell believes the Masterclasses serve as a “good platform for producers from all over the world to share their own experiences and learn from their peers, as they normally work individually or in small teams”.

The event was widely reported by all Chinese media including CCTV National News. Jean Dong, CEO of Zespa Media, said: “we are excited to be joining hands with the CUC to help further develop more substantial opportunities for TV stations and professionals in China to work more closely with our UK peers. From the quality and sheer volume of the Chinese media professionals registering to attend our events, we can see an overwhelming desire from them to learn and establish real collaborations with the international media industries. We shall endeavour to continue building this bridge for both sides of the world to work together, on both short and long-term projects.”

In The Press:
http://www.china.org.cn/arts/2015-01/26/content_34654232.htm

http://en.yibada.com/articles/10852/20150128/china-uk-strengthen-media-collaboration-year-long-activities.htm

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