Zespa Media Matches Major Chinese Brand With Tennis Ace Djokovic

26/01/2021

Zespa Media is excited to announce that we have closed a groundbreaking endorsement deal between World No.1 tennis star, Novak Djokovic and a major Chinese brand.

This pioneering brand endorsement sees Novak Djokovic becoming the Brand Ambassador for Lemero, the largest print cartridge brand coming out of China.

Working closely with Endeavor (formerly WME-IMG) in the UK and US, Zespa Media originated, negotiated and structured the deal and advised on the creative development of the campaign.

Jean Dong, Chairman of Zespa Media group of companies, said: “This project has particular significance as it not only has global impact, but also blazes a trail for many Chinese brands who are looking to develop their international presence. This is part of Zespa Media’s licensing & marketing business strategy to help top Chinese brands engage with international markets by working with top partners such as Endeavor and Novak to create innovative campaigns with significant impact.”

Novak Djokovic has announced this new Brand Ambassador appointment on his social media feeds: Twitter, Weibo and Facebook

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