Zespa Produces First E-Commerce Influencer Talent Show for Jiangsu TV

08/05/2020

Zespa Media is delighted to announce another commission by the top satellite channel Jiangsu TV during the challenging times of the Covid-19 global pandemic. This brand-new original format, Let's Sign the Deal, is the first in a nationwide search for influencer talent. The winners will sign million-dollar deals and even build their own brands in the massive e-commerce market in China.

This innovative format is developed by Zespa Media and Jiangsu TV in partnership, based on the phenomenal live stream shopping industry that is rapidly developing in China. The programme targets younger audiences, with plenty of entertainment elements, popular culture and style. Comprising 10 episodes, the season is scheduled to be premiered in primetime slot on Jiangsu TV in July 2020.

China sees a fast-growing trend in selling goods on live streaming platforms, massively accelerated by Covid-19 with people confined indoors and the economy seeking new outlets for stimulus. Many celebrities and renowned TV personalities have joined live streaming e-commerce platforms, selling products from hand soaps to SUVs. The latest sales record was hit by one of the most well-known influencers in China, Wei Ya, who sold a real space rocket worth of £4.5 million in 10 seconds (https://news.cgtn.com/news/2020-04-02/Tech-company-founder-taps-into-e-commerce-live-streaming-Pm4Vb2589q/index.html). As this industry takes off, Let's Sign the Deal taps into powerful trends that provide new opportunities to engage and entertain high-value audiences.

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