Zespa Produces Opening Video for G-Fest, Shanghai

06/03/2015

Zespa Media was commissioned by UK Trade and Investment (UKTI) to produce the short film at the opening ceremony of the UK’s GREAT Festival of Creativity (“G-Fest”) that took place in Shanghai from March 2nd-4th, 2015.

G-Fest was attended by HRH Prince William, Duke of Cambridge, as part of his first ever visit to China, and marked the official launch of the 2015 UK-China Year of Cultural Exchange, an initiative to foster a closer collaboration between the two countries in the creative and cultural industries. Led by Prince William, over 500 companies from the UK gathered in Shanghai to explore new technologies, and the future of creativity and innovation.

Titled Smart Cities, the film features children aged between 5 and 15 from both China and the UK talking about what they imagine life would be like in the cities of the future. The filming was produced by Zespa Media production teams in Beijing and London, shot in front of iconic buildings such as Beijing National “Bird’s Nest” Stadium, National Aquatics “Water Cube” Centre and the Queen Elizabeth Olympic Park.

The film was screened on the opening night of G-Fest and was well received by Prince William and delegates from both countries.

More info on the event can be found here:
http://www.britishchamber.cn/content/creativity-china-uk-sets-pace-gfest

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