Doing Creative Business in China


Jean Dong, CEO of Zespa Media, was a key speaker at the recent UKTI (UK Trade & Investment) event “Doing Creative Business in China” held in London on 29th October 2014.

The event gave a comprehensive overview of the complexities of doing business in China and the major challenges faced by UK business in the creative sector, covering such topics as Intellectual Property rights protection, payment, language and cultural barriers and tips to overcome them.

Jean was a major contributor in the panel discussion and provided insights into the current TV scene in China and how business is conducted in the Chinese creative sector. “It’s great to see such a wide variety of UK companies looking to work with China”, said Jean, “UKTI is doing a fantastic job helping more UK creative companies working with China, and it is Zespa’s pleasure to contribute towards it.”

The event link can be found here:

doing creative business in china